DAMA DI CUOIO
Rebranding Dama di Cuoio: Tradition Meets Modern Design
Timeless
Brand
Dama di Cuoio, Florence’s historic leather goods artisan
Dama di Cuoio is a leather goods shop in Florence’s historic Mercato del Porcellino, renowned for its high-quality craftsmanship and artisanal tradition. To strengthen its presence locally and globally, the brand sought a refreshed identity that would balance heritage with a modern, accessible appeal—supporting growth in sales and visibility.
The redesigned logo merges tradition with sophistication. Inspired by the arches of the market, it anchors the brand in its historic roots, while a central star represents excellence in craftsmanship. A classic serif font adds elegance and timelessness, reinforcing Dama di Cuoio’s reputation as a premier Florentine leather brand.
A signature pattern, built around the star symbol, brings brightness and prestige. Its symmetry reflects Florentine art and architecture, blending heritage with modern refinement to create a strong, recognisable visual identity.
