EDIL ADVISOR
A Clean, Trust-Focused Brand Identity for a Construction Advisory Platform
trusted
Brand
Edil Advisor is a tool for discovering, comparing, and choosing construction professionals with confidence.
When designing the EdilAdvisor logo, the aim was to merge two key concepts: construction (edilizia) and feedback/reviews (advisor). The challenge was to create a memorable, minimal, and modern symbol that instantly communicates the platform’s purpose.
Through an exploration of visual metaphors, I developed a pictogram that cleverly combines the shape of a house (representing construction) with a speech bubble (symbolising advice and feedback). This ensures the logo effectively conveys the brand’s core values—trust, expertise, and accessibility.
