Elettrotek
A Bold, Modern Brand Identity for an Industrial Electrical Solutions Company
Modern
Brand
Elettrotek specialises in consulting, designing, and implementing electrical, electronic, and industrial automation systems.
My task was to create an entirely new brand identity, moving away from their old logo to establish a more professional and competitive image that reflects their expertise.
The new logo incorporates elements that highlight both the company’s services and values. A leaf-shaped pictogram symbolises sustainability and renewable energy while also forming the letter “E,” directly linking to the brand name. The divided central line of the “E” references the power on/off symbol, reinforcing Elettrotek’s connection to electricity and commitment to innovation.
The brand pattern extends Elettrotek’s visual identity, using geometric shapes inspired by electrical circuits to convey precision and technical expertise. Its clean, repetitive design strengthens the brand’s professional image while ensuring versatility across print and digital platforms.
