Luciano
A Warm, Authentic Brand Identity for an Italian Restaurant Inspired by Calabrian Tradition
Modern
Brand
Luciano – Cucina Sincera is an Italian restaurant inspired by authentic Calabrian tradition.
When Luciano reached out to me, he was ready to turn the page. He wanted something more personal, more Italian, and above all, more sincere. His goal was to elevate the brand, making it more elegant and professional, without losing the warmth of family and the essence of Calabrian tradition.
From our first conversation, I could feel the passion behind every dish he described — simple, honest food made with love. That’s when the idea of a handwritten logo came to life: something elegant yet human, as if Luciano himself had signed each plate leaving the kitchen. After exploring different styles, I refined one that felt just right — authentic, handcrafted, and full of character.
The logo features a handwritten typeface, adding a personal touch as if Luciano were signing each dish. The “L” evokes both strands of spaghetti and gentle sea waves, blending culinary artistry with elegance. A small drop above the “i” adds a distinctive flourish, symbolising a drop of sauce, wine, or any essential ingredient reinforcing the restaurant’s authentic, hands-on spirit.
