weshort
WeShort: Redefining Brand Identity for a Global Short Film Platform
WINNING
changes
Transforming WeShort’s visual identity to create clarity, consistency, and a stronger connection with filmmakers and audiences worldwide
WeShort is a global streaming platform dedicated to short films, connecting filmmakers and audiences across genres and languages. With over 250,000 users worldwide, the platform needed a stronger brand identity and a smoother onboarding experience to better reflect its values and engage its community. We created a refreshed identity system that brought clarity, modernity, and consistency, while also improving the app experience by simplifying sign-up and enhancing usability.
The results quickly became visible. The renewed brand identity extended across marketing, social media, and event visuals, driving substantial audience growth and establishing a stronger presence at international film festivals. With a cohesive and future-facing design system, WeShort has grown its user base and solidified its reputation as a leading platform for short films worldwide.
